This collaborative research project explores the platformization of cultural production against the backdrop of wider transformations in the technologies, cultures, and political economies of digital media.


Our definition of platformization focuses on the penetration of economic, infrastructural, and governmental extensions of digital platforms in the cultural industries, as well as the organization of cultural practices of labor, creativity, and citizenship around these platforms.

Principal Investigators

Dr. Brooke Erin Duffy

Cornell University


Dr. David Nieborg

University of Toronto


Featured research


Nieborg, D. B., & Poell, T. (2018). The Platformization of Cultural Production: Theorizing the Contingent Cultural Commodity. New Media & Society, 20(11), 4275–4292.


Nieborg, D. B., & Poell, T. (2019). The Platformization of Making Media. In M. Deuze & M. Prenger (Eds.), Making media: Production, practices, and professions (pp. 85–96). Amsterdam University Press.

Special Collection #1

Platform Practices in the Cultural Industries: Creativity, Labor, and Citizenship. For Social Media + Society, February 2020.


Poell, T., Nieborg, D. B., & Duffy, B. E. (forthcoming, 2021). Platforms and Cultural Producution. Cambridge, Polity Press.

Conferences & Events

Poell et al. (2017). The Platformization of Cultural Production. Panel hosted at Association of Internet Research (AoIR) conference.
Platformization of Cultural Production Conference & Workshop - October 7-9, 2018
Roundtable on gaming algorithms at Media Industries conference April 16-18, 2020

Funded and supported by